GameStop shares are marked US$5.20, 2.5%, higher at US$215.00 ahead of the open in New York as the Reddit retail investor favourite remains in motion.
Through whipsaw volatility the stock is presently up more than 2,100% since the turn of the year, when it was priced at around US$18.
It has, anecdotally, inspired and created wealth among a new demographic.
Flush with disposable cash, some such investors are evidently now turning their hands to philanthropy, donating money to ‘adopt’ mountain gorillas.
Reddit users on the r/wallstreetbets forum have driven donations to the Dian Fossey Gorilla Fund to exceed some US$350,000 in just a few days.
The spate of charity, like many facets of the GameStop and wallstreetbets story, cones with a nod and manifestation of an internet meme – in this case, that users on the forum with ironic self-deprecation refer to each other as ‘apes’.