Love Hemp Group PLC (LON:LIFE) (OTCQB:WRHLF) said it has appointed Stephen White as chief marketing officer and Steve Horan as head of marketing as part of its strategy to become a globally recognised brand.
The supplier of cannabidiol (CBD) and hemp products said both White and Horan have joined the company from retailer JD Sports Fashion PLC (LON:JD.), where they held the roles of group marketing director and head of marketing respectively.
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Love Hemp added that both of the new appointees have worked through fundraising ventures and other financial calendar events, which it said provided them with “the skills to ensure Love Hemp is able to communicate effectively across the board”.
“I am delighted to have Stephen and Steve on board and look forward to utilising their wealth of knowledge and experience to support the future growth of the Love Hemp brand. The expertise provided by our recent hires is of a calibre that will provide the company with the much-needed support to grow and develop our impressive brand”, Love Hemp chief executive Tony Calamita said in a statement.
“As recent announcements, including the UFC partnership, have demonstrated, we are starting to position Love Hemp as a global brand, and I have no doubt that Stephen and Steve will be invaluable as we work towards an international business profile”, the CEO added.