As of Wednesday, Facebook counted over 250,000 followers, while the rest was distributed between Twitter, Instagram, YouTube, Tik Tok, Twitch, LinkedIn and CRM.
The growth was 230% in the last two months alone, while the company was established less than a year ago.
Alongside the owned social media following, the team organisation group also has access to its network audience of over 13mln across Guild’s pro players and content creators.
The firm, which is backed by football player David Beckham, has also announced the launch of the first major expansion to its apparel line, ‘Patch Collection’, with the release of Patch 0.2.1.
The limited-edition Patch Collection dovetails with the recently released Core Collection to strengthen Guild’s apparel offering.
Patch 0.2.1 draws inspiration from popular streetwear trends, youth fashion and introduces new colourways and product types. As part of the firm’s sustainable living drive, every garment is made in the UK by using organic cotton and recycled polyester.
The full Patch 0.2.1 range consists of three unisex hoodies and t-shirts in various colours, a cap, and socks. All items will feature Guild’s logo designed by the acclaimed streetwear designer Fergus Purcell. Prices for the new collection will range from £10 to £55 at retail and all products will be available for shipping to the UK, Europe and the US.
The new Patch Collection comes six months after the debut line was introduced. Since then, the Guild brand’s worldwide recognition has grown strongly, in part driven by victories in major Fortnite and Rocket League tournaments as well as the surge in Guild’s followers on social media from approximately 10,000 to over 500,000.
Select garments from the Patch 0.2.1 range made their social media debut last week after being worn by Beckham and content creator Thomas Ngegba in an interview created in support of the launch of the Guild Academy.
“Guild is a lifestyle brand that straddles esports and youth culture and releasing streetwear-inspired apparel that is authentic to the esports community resonates with our fans and helps broaden our revenue base in the growing esports merchandise category,” said Carleton Curtis, executive chairman.
“The esports audience worldwide is comprised of digital natives that see popular social platforms as part of their culture and lived experience of the online world. Guild is proud to be on track to reach a 1mln strong owned audience in the first 12 months post-IPO and enhance its presence on these powerful social platforms that serve as hubs for the diverse esports community.”
Shares rose 10% to 7.6p on Thursday morning.