Skinny Drinks Group continues recruitment drive with three new hires


Skinny Drinks Group has continued its recruitment drive by headhunting another three members of staff.

The maker of the first zero-calorie, zero sugar and 100% natural mixer to have been launched in the UK reported earlier in the summer that it had more than doubled revenues in the first five months of the year, with expansion of its production facilities including the adding of a new processing plant, two canning lines and a new bottling line.

Following on from appointments of a managing director, financial manager and head of marketing earlier in the year, the company today announced a new head of branded sales, a quality and technical systems manager and a digital marketing manager.

Co-founder Steve Wilkinson said: “As we approach the next few months of exceptional growth, we want to have the very best team in place possible. Therefore we have gone to great lengths in hiring only the most talented individuals in their field.

“I’m delighted to be able to announce the recruitment of three people of such great quality and ambition. They bring with them a wealth of experience and a hunger that fits into our team ethos.”

The new head of branded sales is Pete Fawcett, who joins from SHS Group drinks division and brings 12 years of experience of working with some of the world’s leading drinks brands, from Peroni to Jagermeister.

His role will be pivotal in unlocking new retail and on-trade growth opportunities for the branded portfolio, said Wilkinson.

Elizabeth Hunter, who joins with seven years’ experience in the FMCG industry in technical and quality based roles, including hands-on experience with several third-party audits such as BRC Standard, is the new quality and technical systems manager.

Joining from The Hut Group (THG) is Samantha Barnes as digital marketing manager, bringing more than seven years’ experience in digital marketing, specialising in paid search and social media, and having worked with prestigious brands such as Tommy Hilfiger and Apparel Group.

“Sam’s strong knowledge of biddable media across all major platforms will provide effective digital solutions to SDG,” said Wilkinson.


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