Rolls-Royce is most searched-for UK investment


Rolls-Royce Holdings PLC (LSE:RR.) and Deliveroo PLC (LSE:ROO) are the most-searched-for investment among UK stocks, but British investors are mostly interested in big US names like Tesla Inc (NASDAQ:TSLA) and Inc, according to analysis of Google search data.

Tesla and Amazon were the most popular searches in the UK, based on total monthly search volume for all UK searches for ‘how to invest in’, ‘how to trade in’ and ‘buy shares in’ searches in the 12 months to June.

Along with Apple Inc (NASDAQ:AAPL), Walt Disney Co, Netflix (NASDAQ:NFLX) Inc and Pfizer (NYSE:PFE) Inc, New York-listed names represented six of the top 10, with Rolls-Royce and Deliveroo in fourth and fifth place, with the other UK names being privately owned Brewdog and FTSE 100-listed Tesco PLC (LSE:TSCO).

The research was carried out by broker ETX Capital.

Along with Rolls, some other stocks hit hard by the widespread lockdowns and travel bans over much of the past year have been piquing investor interest, including EasyJet and British Airways, which is part of Footsie-listed IAG PLC.

Several privately owned names were included in the top 20, as well as Brewdog, with the next most searched-for being Elon Musk’s SpaceX; as well as UK-based Cornish Lithium, which completed a crowdfunding round in June; and Genesis (TSX:GDC) Technology, which is based in Taiwan.

ETX’s Annie Charalambous said: “It’s interesting to see which companies the UK is most keen on investing in. While Google searches are ultimately dominated by those looking to cash in on the ongoing success of tech giants like Tesla, Amazon and Apple, the rest of the top 20 makes intriguing reading.

“The pandemic has clearly opened people’s eyes to the potential of pharmaceutical investment, but there are also some disruptive brands like Brewdog and Boohoo that budding investors predict will continue their current market success.”


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