WPP acquires agency specialising in artificial intelligence

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WPP Group PLC (LSE:WPP), the advertising and marketing conglomerate, has acquired Satalia, a technology company offering market-leading artificial intelligence (AI) solutions for clients.


Satalia, which employs more than 80 people across multiple markets in Europe, will join WPP’s Wunderman Thompson Commerce division and will also act as a hub of AI expertise for all WPP agencies.


Daniel Hulme, the founder and chief executive officer of Satalia, will become chief AI officer of WPP, working closely with WPP’s chief technology officer and WPP agencies to promote AI capabilities across the company.


“Advances in technology are revolutionising how people live, work and shop, how brands go to market, and how products and services are delivered. Clients are looking for end-to-end solutions that harness these technologies to grow their business. I’m delighted to welcome Daniel and the Satalia team to WPP as we continue to strengthen our offer to global brands,” said Mark Read, the chief executive officer of WPP.


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