Budweiser gets into NFTs business with new profile picture, ETH domain


Beer brand Budweiser seems to be into non-fungible tokens (NFTs) after changing its Twitter profile picture to a rocket ship designed by NFT artist Tom Sachs.

The picture was paid eight ether or US$25,000.

Users on the social media website also said that the beer outfit, manufactured by Anheuser-Busch, paid 30 ETH for Beer.eth, which corresponds to US$95,000.

Last month, vice president of global brands at Anheuser-Busch Richard Oppy said that they are investing in a new NFT media shop, which will be headed by internet entrepreneur Gary Vaynerchuk.

The initiative will be a “long-term business play” because the company doesn’t think “this is just a fad”, Oppy told Coindesk at the time.

“We think that this is going to change the way people think about their sponsorship properties in the future.”


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