Budweiser gets into NFTs business with new profile picture, ETH domain

0
25

Beer brand Budweiser seems to be into non-fungible tokens (NFTs) after changing its Twitter profile picture to a rocket ship designed by NFT artist Tom Sachs.


The picture was paid eight ether or US$25,000.




Users on the social media website also said that the beer outfit, manufactured by Anheuser-Busch, paid 30 ETH for Beer.eth, which corresponds to US$95,000.




Last month, vice president of global brands at Anheuser-Busch Richard Oppy said that they are investing in a new NFT media shop, which will be headed by internet entrepreneur Gary Vaynerchuk.


The initiative will be a “long-term business play” because the company doesn’t think “this is just a fad”, Oppy told Coindesk at the time.


“We think that this is going to change the way people think about their sponsorship properties in the future.”

LEAVE A REPLY

Please enter your comment!
Please enter your name here