(, , ), the in-content advertising specialist, has signed a new partnership agreement with LOOPING GROUP, the German tech-enabled communications agency.
As part of the worldwide partnership, Mirriad will bring its in-content advertising and AI (artificial intelligence)-powered, dynamic creative solutions to LOOPING GROUP’s growing global client roster that includes the likes of Mercedes-Benz, Allianz and Deutsche Telekom.
Mirriad said the agreement represents the company’s first international cooperation with an agency based in Germany. The pair will develop an introducer plan covering prospective partners, customers and clients.
The two companies will also pilot a progressive approach to how video content assets can operate across geographical borders, time zones and languages. This dynamic content solution will accommodate product and service variations, varying channel and audience requirements as well as any key future updates, Mirriad said.