Mirriad Advertising PLC (AIM:MIRI, FRA:8WQ, OTCQX:MMDDF), the in-content advertising specialist, has signed a new partnership agreement with LOOPING GROUP, the German tech-enabled communications agency.
As part of the worldwide partnership, Mirriad will bring its in-content advertising and AI (artificial intelligence)-powered, dynamic creative solutions to LOOPING GROUP’s growing global client roster that includes the likes of Mercedes-Benz, Allianz and Deutsche Telekom.
Mirriad said the agreement represents the company’s first international cooperation with an agency based in Germany. The pair will develop an introducer plan covering prospective partners, customers and clients.
The two companies will also pilot a progressive approach to how video content assets can operate across geographical borders, time zones and languages. This dynamic content solution will accommodate product and service variations, varying channel and audience requirements as well as any key future updates, Mirriad said.
“This partnership comes at a time when consumers increasingly avoid ads and are becoming incredibly hard to reach and connect with. Brands need to become a deeply engaging part of peoples’ experiences in new and radical ways, without interrupting experiences and by enhancing them instead,” said Stephan Beringer, the chief executive officer of Mirriad.
“In LOOPING GROUP we have found an outstanding partner who are championing the power of content, context and data in marketing and see the unique potential of our in-content advertising platform and our dynamic content capabilities to help their clients grow and reach their customers. Our work together will be uniquely creative and effective and of huge benefit to a range of most powerful global brands,” he added.
Dominik Wichmann, the chief commercial officer and co-founder of LOOPING GROUP, said the company was very happy to work with Mirriad.
“In our swift digital world, where attention has become the most valuable commodity, it is our goal to shift the industry’s focus to the great potential that high-quality and long-lasting video content holds for brands and advertisers to build relationships with their audiences and to engage them in a sustainable and entertaining manner,” Wichmann said.