XLMedia eyes future with optimism

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  • XLMedia acquires US college football websites
  • XLMedia says Saturday Football acquisition “puts it on the map” as it expands in the US
XLMedia PLC - XLMedia eyes 2021 with positivity

Quick facts: XLMedia PLC

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XLMedia is a leading global digital performance publisher. Operating globally across a variety of verticals including online gambling, personal finance, and sports, the Group has established proprietary tools and methodologies to identify and target high value consumers on behalf of its customers, brands and operators.

XLMedia has a clear transformation agenda to shape the future of the performance publishing industry through the:

  • Management of a balanced portfolio of websites, covering a range of attractive geographies and verticals;

  • Concentration on a smaller number of publishing assets that are content-rich, engaging and underpinned by intelligent market-leading technology which seek to build stronger lasting relationships with consumers and enhanced monetization opportunities.

02 Sep 2021

(, ) acquired Saturday Football Inc, an online publisher of US college (American) football news.

The total consideration is US$23.0mln in cash plus US$1.0mln in long term incentive shares.

Founded in 2014, Saturday Football Inc. operates two leading college football media sites that generate an audience of about 10mln visits per month. It has been an agency partner of XLMedia’s since December 2020.

XLMedia management estimated Saturday Football’s sites generated unaudited revenue and underlying earnings (EBITDA), before founders’ compensation, over the 12 months ending 31 July 2021, of about US$2.5mln US$606,000 or so respectively.

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26 Jul 2021

(, ) () said it continues to make good progress in the current financial year and it expects a rise in interim revenues and earnings.

The digital performance publisher said trading has been buoyed by consistent performance in the Personal Finance vertical, record organic growth in the European Sport vertical and a positive impact from the recently acquired US Sports vertical.

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29 Jun 2021

() has unveiled the appointment of a former Telegraph Group executive as its new chief information officer as the company looks to become more data-driven.

Nigel Leigh, who was chief digital officer at JPIMedia – the former Johnston Press – and held senior commercial and digital roles over eight years at the Daily Telegraph owner, has been appointed to the role with immediate effect.

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06 Sep 2021

XLMedia CEO Stuart Simms joined Proactive’s Stephen Gunnion with news of the acquisition of Saturday Football Inc, a major online publisher of college football news, for $23 million plus $1 million in long-term incentive shares.

Simms telling Proactive that the deal really puts XLMedia on the map, making it one of the largest affiliates in the US focusing on sport, and building on its position in Europe.

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XLMedia says Saturday Football acquisition “puts it on the map” as it…

XLMedia CEO Stuart Simms joined Proactive’s Stephen Gunnion with news of the acquisition of Saturday Football Inc, a major online publisher of college football news, for $23 million plus $1 million in long-term incentive shares.

Simms telling Proactive that the deal really puts XLMedia on the…

3 hours, 51 minutes ago

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