Mirriad Advertising PLC (AIM:MIRI, FRA:8WQ, OTCQX:MMDDF), an in-content advertising company, said it signed an exclusive partnership agreement with Influential, the world’s largest influencer marketing company.
The agreement will give Mirriad access to the fast-growing and extensive influencer marketing sector, particularly in the strategically important US market. Influential works with more than 60% of the Fortune 500 brands, including McDonald’s Corp, the National Basketball Association (NBA), General Mills (NYSE:GIS) Inc, Ford Motor Co, and every major studio.
“The creator economy continues to skyrocket with the enormous popularity of short form video content platforms like TikTok and Instagram Reels, and we are anticipating that it will reach upwards of US$28bn by 2026,” said Influential chief executive Ryan Detert.
“We are very excited to launch this partnership with Mirriad because of their unique technology and approach, as the leader of in-content advertising, to evolve the creator economy with automatic brand integrations to monetize their viral content.”
Under the strategic partnership, influencers and brands will be able to virtually integrate brand logos, products and advertising directly into social media posts.
“This exceptional partnership opens up an important vertical we’ve been working on for over a year,” said Mirriad chief executive Stephan Beringer.
“Like Mirriad, Influential is powered by AI, and we will be gaining significant mutual benefits by connecting the platforms and delivering scale and value to creators, brands and viewers.
“Influencers rely on their authentic connections with followers, so our non-intrusive approach is the perfect solution for scale in this sector. Mirriad’s in-content advertising delivers additional revenue streams and increased brand engagement, in a non-interruptive format that viewers actively prefer,” Beringer added.