Gaming Realms inks deal to distribute 4ThePlayer games in United States


Gaming Realms PLC inked a commercial deal with, a mobile-first gambling games developer.

The deal will see 4ThePlayer games integrated onto Gaming Realms’ platform for distribution in the United States. This is the first deal of its kind for the London-listed company.

In a statement, Gaming Realms said 4ThePlayer has a growing portfolio of games that align closely with its own Slingo portfolio and by the end of November it expects to have integrated the first game into the platform, followed by four or five further games in 2022.

“We are very excited to be adding a new revenue line to our business by building a selection of’s games into our platform,” said Gaming Realms’ executive chair Michael Buckley.

“Their portfolio of games complements Gaming Realms’ own Slingo content, and their decision to partner with us highlights the strength of our distribution network in the U.S.”

4ThePlayer was founded in 2018 by Andrew Porter and Chris Ash, a Gaming Realms director.

Chris Ash will now retire as a director of Gaming Realms due to the potential for conflicts of interests arising from the new partnership.

“Chris joined the board back in 2019 and has provided valuable guidance and strategic advice to the executive management, which has helped to scale our licensing business,” Buckley said.

“Given Chris is a significant shareholder of 4ThePlayer, it is right that he steps down from the board of Gaming Realms in line with our good corporate governance practice.

“On behalf of the company, I would like to thank Chris for the important contribution he has made to our success.”

In response to the announcement, stockbroker Peel Hunt repeated a ‘buy’ recommendation with a 60p price target, suggesting major upside to the current price of 33.7p.

“This should provide more content for Gaming Realms to license to the major operators and should further improve Gaming Realms’ relevance,” Peel Hunt analyst Ivor Jones said in a note.

–UPDATED to add broker commentary–


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