Seeing Machines establishes Amsterdam-based European sales team

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Seeing Machines Ltd (AIM:SEE, OTC:SEEMF) said it is establishing a European sales team based in Amsterdam to capitalise on demand in the region for the group’s driver safety technology, Guardian.


The development follows just days after Seeing Machines announced a framework agreement with Anglo-Dutch oil major Shell’s global solutions business.


The new team, to be headed up by Gerard van den Houten, will build on the success of the company’s UK operation, which has successfully deployed Guardian with bus giant Nation Express and Trams of London.


Guardian, which uses sophisticated eye-tracking technology to monitor driver fatigue and distraction, has so far been rolled out to more than 400 companies and 26 countries.


Max Verberne, general manager of Aftermarket at Seeing Machines, said: “Supporting key clients to successfully deploy Guardian is our focus and with experienced people like Gerard and his team on board to manage the demand from Europe, we are well placed to achieve our Aftermarket objectives.”

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