Guild Esports keeps gaining momentum in booming esports sector

Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner.

The company’s training academy aims to attract and nurture the best esports talent, and its goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide.

Guild is led by an experienced management team of esports veterans and is co-owned by David Beckham.

(, ) has created its sixth professional e-sports team, with three “top tier” players signed to compete in Apex Legends, a free-to-play hero shooter game.

The company said the team is ranked within the top ten in Europe, comprising Matej Fekonja, known as ‘MaTaFe’; Juho Sillanpa, known ‘Silta’; and Younes Elkherrat ‘Horizxon’; from Slovenia, Finland and the UK respectively.

All three have signed one-year salaried contracts with performance incentives, with an option to renew for another year.

“The team will benefit from Guild’s proven world-class coaching and development,” it said.

Guild Esports PLC (LSE:GILD, OTC:GULDF, FRA:GU0) announced it has signed an all-women top-tier team to compete in Valorant, a 5v5 multiplayer tactical shooter game.

The new team, called Guild X, comprises Vivian Mae Schilling ‘Roxi’, Yagmur Gunduz ‘Smurfette’, Anastasiya Rival’evna ‘Glance’, Benfakir Sophia ‘Kim’ and captain Klaudia Beczkiewicz ‘Cinnamon’.

Guild Esports PLC (LSE:GILD, OTC:GULDF, FRA:GU0) (LSE:GILD) said it has launched an official pro player jersey that will be worn by all of its pro esports players in fixtures and tournaments.

The AIM-listed firm said the jersey will feature the Guild logo designed by acclaimed streetwear designer Fergus Purcell, alongside the logo of Subway, who became Guild’s Official Quick-Service Restaurant Partner following the signing of a two-year multi-million-pound sponsorship deal in March.

Tonight, one of the most watched events in the sporting calendar kicks-off, but it may not be the one you’re thinking of.

Whilst ‘the boomers’ and Gen-Xers tune in to watch the UEFA dignitaries swan around and dancers leap about in Rome for the opening ceremony of the Euros, younger fans almost certainly won’t be.

Guild Esports PLC (LON:GILD) CEO Kal Hourd joins Proactive London following the news that Carleton Curtis has made the personal decision to step down as executive chair and has left the company.

Hourd wishes him ‘the very best in the future’ and says the ‘business remains unaffected’. He says ‘I will continue pushing on the strategy and delivering alongside my world class management team’.

Kal’s key responsibilities include delivering on the company’s long-term revenue and bottom-line objectives, as well as forging relationships with global brands.