Sainsbury’s attempts to reassure customers over Christmas availability


Supermarket chain J Sainsbury PLC (LSE:SBRY) has attempted to reassure shoppers that turkeys and party food will be available at its stores for Christmas, but noted that customers may have to make do with alternatives to certain products.

There are widespread concerns that staff shortages and supply chain constraints will reduce the availability of popular Christmas products such as turkeys.

Responding to media reports that some products will be hard to find this upcoming festive season, chief executive Simon Roberts has written a letter to customers promising that “we’re working flat out to make it a Christmas to remember”.

“I also want to reassure you that there will be plenty of food and that we are confident that even if the exact product you are looking for isn’t available, there will be a good alternative,” he said.

Roberts said the grocer expects to sell more fresh turkeys this year than ever before and “we’ll have plenty available”. He said fresh turkeys will arrive on 19 December, but pointed out that customers who want to get ahead can buy frozen turkeys and frozen party food now.

The CEO also said there will be more home grocery delivery slots and Click & Collect slots this year and that Christmas grocery home delivery slots will become available to everyone from 30 November.


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